unsolicited concept by Edge9 Media for RAD Roller. not affiliated, built from public info, take-down anytime: marc@edge9media.com. illustrative framing, not their live campaign.
Named Daily Mobility Protocol Campaign System: ads + education email + kit framing to lift kit AOV and email keep, not another product-spec roller browse.
Book 15 minutes
Campaign system → profit

Protocol offer framing + paid ads + education email = kit AOV and keep.

RAD already owns rollers, rounds, rods, Helix, Axle, and kits from the $24.99 Original Roller to the $140 All In Kit and $100 Mobility Starter Pack. This concept gives those tools one named daily protocol, then uses education-led email and brand creative so buyers pick kits over single SKUs and stay past the Hyperice comparison bounce.

01 · Meta ad static / feed
RAD
RAD Roller
Sponsored · 🌐
Five minutes a day. One protocol. Move better without buying another gadget category.
RAD Mobility Starter Pack
Daily Mobility Protocol.
Starter Pack · $100
radroller.comStart the protocol
02 · Offer / sale system framing
RAD All In Kit campaign concept
CAMPAIGN HERO · NOT A NEW SKU
Daily Mobility Protocol
$100 to $140 kit path
  • Starter Pack or All In Kit as the protocol kit
  • Education email that earns use and attach
  • Brand POV, not another massage-gun compare
03 · Education email Day 0 → 30
InboxRAD Roller
Your 5-minute daily protocol starts today.
RAD Roller · to me
Welcome to a named daily mobility habit. Start with the kit tools you already own, then follow the sequence that earns the next order.
Open today's protocol →
Day 0 startDay 3 form checkDay 14 kit attachDay 25 keep
↑ Kit AOV

Protocol framing steers traffic from a $24.99 single roller toward $100 to $140 kits already on the site.

Email keep

Education sequences earn use and the next order before discount dependence or list decay.

Less Hyperice bounce

Brand-led daily protocol creative gives recovery buyers a RAD path instead of a gadget-category compare.

RAD Daily Mobility Protocol concept offer
All In Kit detailMobility Starter PackOriginal RAD RollerBest Sellers Bundle
Named campaign · existing tools

Daily Mobility Protocol

Not a new SKU. A campaign system that sells a named daily habit around the rollers, balls, and kits RAD already ships.
★★★★★ All In Kit 4.94 · 65 reviews · Original Roller 4.76 · 266 reviews (public site)

Move Better. Recover Faster. The system turns that line into paid creative, a clear kit path, and education email that earns use, kit attach, and keep.

$140All In Kit · or Starter Pack $100Live RAD pricing

Kit prices mirror public radroller.com offers. Original Roller at $24.99 stays the entry SKU. Protocol framing is the monetization layer, not a new tool invent.

Why this is not another product-spec pitchRAD already has biomechanics-led tools, kits, body-map browse, and a Mobility App with 250+ videos. This concept sells the missing campaign layer: named daily protocol, education-led email keep, and creative that wins against Hyperice-style category bounce.

What the system mounts

  • Daily Mobility Protocol framing on existing Starter Pack and All In Kit paths
  • Paid creative that sells a 5-minute daily habit, not a tool spec sheet
  • Education email from first use to kit attach to keep
  • Owner outcome: higher kit AOV and less recovery-gadget comparison bounce
  • Complements the free Mobility App without re-pitching the app as the product
  • Same Colorado-engineered tools. Different monetization layer.
See the campaign system above
Concept buy box only. Prices mirror public RAD pricing. Booking lives at the top and bottom of this page.

Distinct from what is already online

Live today

Strong tools, product-spec paths

RAD sells rollers, rounds, rods, Helix, Axle, Face Roller, and kits with clear SMR education, a body-map shopper, and app-backed how-to. The product truth is there. The campaign path still reads as catalog and tool specs.

This concept

One daily protocol with a reason to stay

Kits become the named protocol entry. Ads sell the habit, the offer frames Starter Pack or All In Kit as the system, and education email turns first use into kit attach and keep. Same tools. Different profit layer.

How it installs in 90 days

Owner-clear steps using the kits, proof, and language RAD already owns. Concept scope, not a live build.

01

Name the protocol

Make Daily Mobility Protocol the hero decision on kit paths. Keep tool truth and live prices verifiable.

02

Build paid creative

Test 5-minute habit, desk-body reset, and athlete recovery angles that land on one named protocol, not a gadget compare.

03

Earn the next order

Use education email to teach form, recommend kit fit, and protect keep without racing Hyperice on discount.

Edge9 Media · owner lens

A system that connects the creative to the number.

AOV

Steer qualified traffic from single tools toward Starter Pack and All In Kit.

LTV

Make education part of why the buyer stays and attaches the next tool.

One path

Give paid traffic a named protocol instead of another body-map browse.

90 days

Stand up the offer, creative, and education loop end to end.

More at edge9media.com · Marc Chester

Want the Daily Mobility Protocol walked live?

We will open the kit framing, ads, education sequence, and AOV economics for RAD. No pitch deck theater.

Book 15 minutes