Ritual Range Campaign System → owner outcome

One weekly ritual plus ads plus email/SMS = multi-category AOV and DTC attach.

GEM already owns dessert-scented bathroom essentials across oral care, deodorant, fragrance, SPF, and grooming, plus Coles and DTC. This concept makes Ritual Range the decision layer so shoppers buy the week, not one SKU at a time.

01 · Paid ad static / feed

GEM

Ritual Range

From ~$10.50 · stack toward ~$37+

Oral + deodorant + SPF + grooming in one weekly frame
Same scents, one ritual story across categories
DTC email/SMS keeps the next attach warm

03 · Email / SMS lifecycle / attach

InboxGEM

Your ritual for the week is ready.

GEM · to me

Start with the deodorant you love. Add whitening for the morning, SPF for the day, and shave when the week asks for it. One scent story. More of the bathroom, less one-and-done.Build your Ritual Range →

WelcomeRitual mapCategory attachSubscribe cue

Higher AOV

Ads sell a weekly ritual instead of a single deodorant or toothpaste checkout.

DTC subscribe attach

Email and SMS earn the next category and give refill a reason to stick.

Retail + digital cohesion

Coles discovery still converts into a GEM-owned ritual relationship online.

Ritual Range

A campaign layer for the GEM categories people already buy, built to turn bathroom browsing into a higher value weekly ritual with a natural DTC next step.

★★★★★ Loved by over one million · public GEM claim

The product truth stays intact: skin-loving deodorant, whitening oral care, Solar Screen SPF, fragrance mist, and grooming. The campaign changes the choice from grab one SKU to build the ritual that carries the week.

~$10.50deodorant entry · stack toward ~$37+multi-category attach

Public DTC references: Skin-Loving Deodorant Aerosol $10.50, Triple Whitening Toothpaste $15, Hair & Body Fragrance Mist $12, Solar Screen Face SPF from $29.99, Shaving Kit $20. Soft directional math only.

Why this is not a SKU re pitchGEM already has the categories and the scent story. This concept sells the missing campaign system: paid creative, email/SMS lifecycle, and Ritual Range framing that make multi-category AOV and DTC subscribe attach the outcome alongside retail.

What the system mounts

Ritual Range as the hero decision across oral, deodorant, SPF, and grooming
Ads that sell the week, not one aisle endcap
Email/SMS that map the next attach after Coles or DTC discovery
Scent continuity that makes adding a second category feel cohesive
GEM voice carried through: bathroom to beyond, sweetness served daily
Owner outcome: higher AOV and better DTC subscribe/email attach

See the campaign system above

Concept buy box only. Product and pricing references are directional public GEM framing. Booking lives at the top and bottom.

Distinct from what is already online

The range is not the gap. The ritual system is.

Live today

Category expansion, SKU led path

GEM already has a viral scent story, Coles distribution, and a growing multi-category catalog. Shoppers can still land on deodorant or toothpaste alone and leave without a connected weekly ritual or DTC lifecycle.

This concept

Ritual Range as the campaign

One weekly decision across existing categories, supported by ads and email/SMS. Same products. A stronger path to multi-category AOV, subscribe attach, and a GEM-owned relationship after retail discovery.

90 day installation shape

How it installs without inventing a new product.

A scoped campaign system around products GEM already owns. Concept scope, not a live build.

01 · Frame

Name the ritual

Make Ritual Range the front door. Route each category story to the weekly stack and the next relevant attach.

02 · Acquire

Test paid creative

Build statics around bathroom to beyond and the simple promise: one scent story across the week, not one SKU.

03 · Retain

Run email / SMS

Use lifecycle flows to teach the next category, then test subscribe and refill attach where the ritual earns it.

Edge9 Media · owner economics

GEM already has the categories. Ritual Range gives them a reason to sell together.

$10.50

Public DTC price for Skin-Loving Deodorant Aerosol (entry SKU).

~$37+

Soft illustrative stack: deodorant + toothpaste + fragrance mist using public DTC prices.

Multi-category

Oral, deodorant, SPF, fragrance, and grooming become one weekly ritual, not an aisle.

Higher AOV

Ads plus email/SMS create a reason for the next attach and better DTC subscribe.

More at edge9media.com · Marc Chester

One weekly ritual plus ads plus email/SMS = multi-category AOV and DTC attach.

Ritual Range

Ritual Range

What the system mounts

The range is not the gap. The ritual system is.

Category expansion, SKU led path

Ritual Range as the campaign

How it installs without inventing a new product.

Name the ritual

Test paid creative

Run email / SMS

GEM already has the categories. Ritual Range gives them a reason to sell together.

Open the Ritual Range campaign.