Campaign system → profit

Soft launch offer framing + Meta ads + email nurture = class pack LTV with apparel attach.

Forza already runs Nashville Flagship, Soho House Atelier, Franklin, Mariana booking, and a live Shopify shop (baby tee $78, sock pack $40, arena pants $168). This concept is the acquisition system that sells studio + apparel as one founder-led profit path, not separate doors.

01 · Meta ad static / feed

Forza Pilates

Sponsored · 🌐

Strength is beautiful. Soft launch the drop, then own the room. Studio energy + Forza apparel in one path.

Soft Launch. Studio + drop.

Class packs + apparel attach

forza-pilates.com Join Soft Launch

02 · Offer / sale soft launch framing

CAMPAIGN HERO · NOT A MENU SKU

Forza Soft Launch Path

$118+ apparel attach

Baby tee $78 + sock pack $40 (live shop math)
Email list that sells packs and drops together
Founder POV creative beyond local booking ads

03 · Email nurture Day 0 → 21

InboxForza

Soft launch is live. Pack or drop first?

Forza Pilates · to me

Welcome to Forza World. Today: pick your studio path, then grab the Soft Launch edit before it sells through.

See Soft Launch →

Day 0 welcome Day 3 studio path Week 1 drop attach Day 21 pack LTV

↑ Class pack LTV

Paid and email traffic land on a named Soft Launch path that sells packs as habit, not one-off local booking clicks.

Apparel attach

Meta frames founder-as-brand. Landing sells studio + drop together. Email turns first visit into tee, socks, and repeat packs.

List that sells both

Same studios and shop you already run. New creative system so Sydney POV prints beyond the booking widget.

Forza Soft Launch · Concept offer

Forza Soft Launch Campaign System

Studio brand + apparel soft launch as one profit path. Higher pack LTV. Apparel attach. Email list that sells both.

★★★★★ Built on live shop SKUs · Nashville / Franklin studios

Frames the Soft Launch as the campaign hero: paid creative that qualifies, a buy box that attaches apparel to packs, and email that keeps the list selling studio and drop together.

$118+ attach tee $78 + socks $40 Live Shopify soft math

Soft price stance from live shop.forza-pilates.com (Sporting Goods Baby Tee $78, Pilates Sock Starter Pack $40, Arena Pants $168). Used here as verifiable apparel economics, not a new SKU invent.

Why this is not another booking pitch You already sell studios, Mariana booking, memberships, and a Shopify shop. This concept sells the campaign system that makes Soft Launch print: Meta traffic, founder POV, apparel attach, email that sells packs and drops as one list.

What the system mounts

Named Soft Launch path (studio + apparel, not booking alone)
Meta / paid creative with Sydney founder-as-brand POV
Email nurture: welcome → studio path → drop attach → pack LTV
Apparel attach folded into class pack economics ($78 / $40 / $168 soft math)
Franklin + Flagship expansion energy carried into ads and email
Owner outcome: higher pack LTV, apparel attach, list that sells both

See the campaign system above

Concept buy box only. Pricing mirrors live Shopify apparel. Booking lives at the top and bottom of this page.

Shop sells apparel. Soft Launch sells the campaign.

Live today

Live shop: product doors, not a Soft Launch campaign

Homepage and nav sell Method, Studios (Flagship / Atelier / Franklin), booking via Mariana Tek, Academy, Retreat, Press, Shop, Digital. Apparel is live on Shopify. Paid creative and email do not yet run as one Soft Launch profit system that attaches drop to pack LTV.

This concept

Soft Launch: ads + email + offer as one profit path

One Soft Launch decision for local and brand buyers, with Meta and email built as part of the offer. Same studios and shop. Different path to pack LTV and apparel attach without pitching a digital membership redo.

How it installs in 90 days

Owner-clear steps. Soft math stays verifiable against live Shopify. Concept scope, not a live build.

Offer framing

Name Soft Launch as the hero decision that sells studio packs and apparel together. Soft attach math stays tied to live SKUs.

Paid creative

Meta statics that sell founder-as-brand and Soft Launch energy, not generic local pilates booking ads. Traffic lands on one path.

Email habit path

Sequence from welcome to studio path to drop attach so pack renewal and apparel attach are earned, not hoped for.

Edge9 Media · why this pattern

Creative systems that move the number, not just the mood board.

39% → 67%

Email opens lifted on a lifecycle rebuild (Edge9 proof pattern).

4.6×

Rebrand + email conversion lift on a DTC engagement.

5 clients / 5 mo

New client acquisition at ~50% lower cost in one growth run.

16 yrs

Creative direction across Disney, Marvel, Honda, Pixar, and DTC.

More at edge9media.com · Marc Chester