Clean Ritual Campaign System → owner outcome

One morning ritual plus lifestyle ads plus Klaviyo = higher AOV and warmer keep.

CLN&DRTY already owns mineral SPF and handmade clean skincare with real community trust. Public site and email still lean ingredient-nerd and regimen SKUs. This concept makes Clean Ritual the decision layer so shoppers feel the day, not the INCI list.

01 · Paid ad static / lifestyle

CLN&DRTY

Clean Ritual

From ~$52 · stack toward ~$138

Cleanse + dew + mineral SPF in one morning frame
Same products, emotional lifestyle story not ingredient lists
Klaviyo keeps the next attach warm after SPF discovery

03 · Klaviyo / email lifecycle / keep

InboxCLN&DRTY

Your morning already has a ritual.

CLN&DRTY · to me

Start with the mineral SPF you trust. Add cleanse for the reset and dew for the glow. One clean morning. Less ingredient homework, more how it feels on your face.Build your Clean Ritual →

WelcomeRitual mapSPF attachKeep / refill

Higher AOV

Ads sell a morning ritual instead of a single SPF or serum checkout.

Email keep

Klaviyo earns the next step and gives refill a reason that is not another INCI block.

Warmer conversion

Lifestyle creative turns ingredient-curious traffic into confident ritual buyers.

CLN&DRTY CLN-Screen Mineral Tinted SPF 31

Clean Ritual

A campaign layer for the CLN&DRTY products people already buy, built to turn SPF and clean skincare discovery into a higher value morning ritual with a natural Klaviyo next step.

★★★★★ Handmade clean · oh, hello beautiful

The product truth stays intact: CLN-Screen mineral SPF, New Romantic cleansing stick, Dew You serum, oils, and the regimens already on site. The campaign changes the choice from read the label to live the morning.

~$52CLN-Screen entry · stack toward ~$138ritual AOV attach

Public DTC references: CLN-Screen Mineral Tinted SPF 31 $52, New Romantic Cleansing Stick $42, Dew You Serum $44, Organic R&A Facial Oil $51. Soft directional math only. Live site also sells Be Hydrated / Be Clear regimens and Barrier Builders SPF bundles; this concept is not a re-pitch of those kits.

Why this is not a regimen re pitchCLN&DRTY already has clean formulas, mineral SPF, and product kits. This concept sells the missing campaign system: lifestyle ads, Klaviyo lifecycle, and Clean Ritual framing that make multi-step AOV, email keep, and warmer conversion the outcome instead of another ingredient page.

What the system mounts

Clean Ritual as the hero decision across SPF and clean skincare
Ads that sell how the morning feels, not the zinc percentage alone
Klaviyo that maps the next attach after SPF or cleanser discovery
Emotional lifestyle continuity that makes adding a second step feel natural
CLN&DRTY voice carried through: oh hello beautiful, so fresh so CLN
Owner outcome: higher AOV, email keep, warmer conversion

See the campaign system above

Concept buy box only. Product and pricing references are directional public CLN&DRTY framing. Booking lives at the top and bottom.

Distinct from what is already online

The formulas are not the gap. The ritual system is.

Live today

Ingredient-led path, kit led browse

CLN&DRTY already has mineral SPF, handmade clean SKUs, and regimen bundles. Shoppers can still land on zinc percentages and leave without an emotional lifestyle campaign or Klaviyo keep that sells the morning as one decision.

This concept

Clean Ritual as the campaign

One morning decision across existing SPF and skincare, supported by lifestyle ads and Klaviyo. Same products. A stronger path to multi-step AOV, email keep, and warmer conversion that does not sound like another INCI list.

90 day installation shape

How it installs without inventing a new product.

A scoped campaign system around products CLN&DRTY already owns. Concept scope, not a live build.

01 · Frame

Name the ritual

Make Clean Ritual the front door. Route SPF and cleanser stories to the morning stack and the next relevant attach.

02 · Acquire

Test lifestyle creative

Build statics around how the morning feels and the simple promise: clean confidence, not chemistry homework.

03 · Retain

Run Klaviyo keep

Use lifecycle flows to teach the next step, then test refill and ritual attach where the morning earns it.

Edge9 Media · owner economics

CLN&DRTY already has the clean formulas. Clean Ritual gives them a reason to sell as a morning.

$52

Public DTC price for CLN-Screen Mineral Tinted SPF 31 (entry ritual hero).

~$138

Soft illustrative stack: New Romantic $42 + Dew You $44 + CLN-Screen $52 using public DTC prices.

Lifestyle + Klaviyo

Ads sell feeling; email keeps the next step warm after SPF discovery.

Higher AOV

Ritual framing creates a reason for the next attach and better email keep.

More at edge9media.com · Marc Chester

One morning ritual plus lifestyle ads plus Klaviyo = higher AOV and warmer keep.

Clean Ritual

Clean Ritual

What the system mounts

The formulas are not the gap. The ritual system is.

Ingredient-led path, kit led browse

Clean Ritual as the campaign

How it installs without inventing a new product.

Name the ritual

Test lifestyle creative

Run Klaviyo keep

CLN&DRTY already has the clean formulas. Clean Ritual gives them a reason to sell as a morning.

Open the Clean Ritual campaign.